electronic music brand, Beatportpartnered with Polkadot to launch the brand new music NFT marketplace, Beatport·io. Through the platform, it will allow artists, producers and labels to sell NFTs, including exclusive content such as unreleased music, discounted tickets and other benefits for fans. The launch of Beatport·io marks a significant development for Beatport as it represents its first permanent home in the Web3 space.
Beatport and @polkadot are teaming up to create a new home for electronic music in the Web3 space. 🌏 💻
Be the first to know about updates and news on https://t.co/2eYKZTlQnJ by signing up to our waiting list now! Learn more at Beatportal. https://t.co/OkIfKZsXKl
— Beatport (@beatport) March 13, 2023
To mark the launch, Beatport and Polkadot are working on 10 events over the next 18 months, each featuring a new collection of NFTs released on Beatport·io, synced alongside existing music and Web3 events. This will provide fans with a steady stream of exclusive music-related NFTs in the coming months.
In addition, Beatport·io was created in collaboration with Define Creative and will launch on Aventus, a Web3 parachain within the Polkadot ecosystem. This partnership marks another important step for Beatport in the Web3 space, enabling record labels and artists to create and sell unique digital assets to encourage greater engagement with fans.
Beatport in the NFT music industry
With Polkadot’s support, Beatport is poised to make a significant impact on the NFT market and serve as a strategic move for Polkadot to expand its presence in the music industry, which has seen significant growth in NFT adoption.
Björn Wagner, CEO of Parity Technologies, a leading participant in the Polkadot network, said: “Many in the music industry want to discover ways Web3 can better support them. This initiative with Beatport and Aventus is a perfect example of Web3’s potential to elevate artists’ craft. We are excited to see this application of Polkadot’s technology to better connect artists directly with their fans and rekindle the collectible aspect of music fandom that has largely been lost in the digital media age.”
The launch of Beatport·io is in line with the trend of companies exploring the potential of web3 and blockchain technology, and music industry is experimenting with NFTs, with major artists such as Grimes, Deadmau5 and Kings of Leon already selling NFTs to their fans. The collaboration between Beatport and Polkadot is another step towards mass adoption of NFT in the music industry.
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NFT and Web3 ambassador. Optimistic about all things blockchain.