NFT Firm, Candy Digitalhas shaken off his earlier problems by joining forces with the legendary photo supplier, Getty Images. Together we are launching an NFT collection based on selected photos of legendary musicians from the 70s and the photographers who captured them. Music and photography fans can expect access to rare snapshots of rock icons such as Jimi Hendrix, John Lennon, Elvis Presley, James Brown and many more.
Getty Images boasts an extensive catalog of stock photos, and that proved quite attractive to Candy Digital. NFT has focused on sports collectibles since launching in late 2021, but is now expanding into music photography.
Candy Digital will offer the curated collection of photos through an open-edition mint scheduled for March 21. It’s the result of a partnership between Getty and Candy that was originally announced last May.
Presentation of the exposition: from @GettyImages and @CandyDigital 📸
This inaugural ’70s music and culture collection celebrates the moments in time that defined ’70s music and culture and the Here’s ’70s photographers who captured them.
That’s what makes this collection so unique 🧵 pic.twitter.com/UthMpyfwmp
— Candy (@CandyDigital) March 7, 2023
Candy Digital aims to explore new avenues
According to Scott Lovin, CEO of Candy, “We’re really excited about the fact that we’re talking to a different type of audience. The way we think about our partnerships really creates opportunities for people to not just dig deep into a category they love, but also discover and collect different types of content and IP.”
Lowin adds that this is a long-term partnership that Candy Digital will look to build on over time. His firm is eager to examine the millions of photographs contained in the Getty archives, some of which are decades old and cover a variety of subjects.
A distinctive aspect of this collection is that it will feature the work of six photographers, including David Redfern and Finn Costello, rather than being organized around musical talents such as Jimi Hendrix or the Rolling Stones. Also, these unlimited collectibles will be priced between $25 to $200, with lack built around the waiting period to land the desired piece.
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Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent more than five years in the crypto space, specializing in research and creating Web3 content for various media around the world.