Get ready for the final race – Lamborghini cars is set to end its NFT maneuver which coincides with his 60thth anniversary celebrations. Duplicated The Epic Journey the NFT initiative kicked off last August, with the luxury automaker dropping four limited edition and one rare edition NFT every month for the past seven months. Now the final installation will roar forward on March 20 and will reward collectors with its already saved bonus content.
Depending on the type of NFTs owned, collectors will unlock a variety of exciting utilities and high-octane experiences. These include access to the collectors-only Discord community, exclusive mobile and desktop wallpapers, a Centro Stile sketch by Mitya Borket, head of design at Lamborghini, a VIP tour of the automaker’s headquarters, a GLB file to experience its Metaverse , and an exclusive first look at the latest Lamborghini model.
According to Christian Mastro, Marketing Director of Automobili Lamborghini, the company is committed to innovation and this extends beyond its super sports cars. It affects all aspects of his business, especially when working to reach younger generations.
He adds,
“Epic Road Trip is the latest example of our unconventional approach that has fueled us for six decades. As we celebrate 60 years ahead-i look attitude, we want to reward past, present and future customers for their loyalty – giving them a chance to gain further involvement and connection with the brand.”
This is just the beginning for Lamborghini on Web3
NFTs are created using on INVNT.ATOM™ and Web3 Pro™ and will be available from the Lamborghini NFT Marketplace, with the final drop on this epic journey taking place later in March. Additionally, in the spirit of celebrating 60 years of excellence, the company will offer an additional 60th-digital collectible anniversary.
People visiting its dealerships or attending anniversary celebrations can scan a QR code to claim the collectible. In addition, the commemorative collectible will be made available to Epic Road Trip collectors. However, this privilege is only reserved for those who purchased 2 or more NFTs during the 8 drops.
Holders of these commemorative NFTs will receive token access to an exclusive AMA-style session with top Lamborghini executives where they will discuss the company’s past, present and future.
Although “The epic journey“ ends, this is just the beginning of Lamborghini’s journey to Web3. The company intends to continue to develop innovative engagement platforms that deepen its relationships with customers and fans.
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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent more than five years in the crypto space, specializing in research and creating Web3 content for various media around the world.